Virtual Reality Center is CROC’s innovative business unit, which develops and implements application technology solutions for a variety of business tasks.
Museum digitalization
CROC deploys virtual and augmented reality technologies to add interactive experience to any artwork and expand the capabilities of any expo site for new visitors who are interested in the evolution of digital services and transmedia projects. Moreover, the VR and AR technologies themselves can be a handy tool for artists, architects and sculptors to implement their ideas.

Museums in virtual reality

  • VR simulation of museum halls, full of showpieces almost identical to original exhibits, without the need to transport valuable works

Virtual exhibits and tours during excursions

  • VR and AR simulation of photorealistic exhibits for expositions
  • AR-based information support of expositions


  • Development of interactive quests in virtual reality in order to fully immerse visitors into any game ecosystem


  • Development of VR tools to plan archeological activities and reconstruct cultural heritage objects in virtual reality

Art objects

  • VR-ART: Bringing to life the most sophisticated artistic ideas, which cannot be implemented in reality

Completed project

Simulation of State Hermitage Museum’s Jupiter Hall in Virtual Reality


  • Turn-key content development and photogrammetry data visualization when creating digital models of exhibits
  • Quick visualization via a high-performance hardware and software platform
  • Guests of Hermitage regional branches have the opportunity to see the richest Ancient Art collection on display in Saint Petersburg
  • Solution may also be used in exhibition centers and other events held by the State Hermitage Museum


Employ photogrammetry and data visualization to create an exact digital copy of one of the State Hermitage Museum’s halls.


To visualize 46 Ancient Art exhibits and hall interiors, CROC used photogrammetry technology and its proprietary data visualization technique for VR environments, thus ensuring the provision of a highly realistic experience.


Winner of the ’Project of the Year’ in the ’Best IT Project for Culture 2017′ category

Completed project

Alexey Kozyr’s Arctic Poppy Orangery


VR simulation of Alexey Kozyr’s Arctic Poppy Orangery for the Biennale of Contemporary Art.


  • Develop a photorealistic model of the artwork
  • Simulate the environment in virtual reality
  • Integrate the simulation into a CAVE system and virtual holography table


The Antarctic environment and Arctic Poppy Orangery (an orangery with blooming poppies) were simulated in a VR room, with an author’s model and several images being used for the project. During a virtual tour, visitors could feel as though they were actually in Antarctica and view an observation tower, greenhouse plants, and other objects. The art object simulation was completed within three weeks and was used during the Biennale of Contemporary Art Award Ceremony.