Virtual Reality Center is CROC’s innovative business unit, which develops and implements application technology solutions for a variety of business tasks.
Ads
VR and AR are promising tools which can help increase the potential of any advertising media and attract an audience more effectively.
Content development
- 3D videos and interactive apps to visually demonstrate benefits of goods or services
- Branded mobile VR and AR apps
Shop-in-shops
- Shop-in-shop powered by VR or AR technology, without need for special goggles or other technical means
- VR suites for events in order to revolutionize the environment and implement the most creative ideas
Completed project
Goal:
DeLaval brand promotion.
Objectives:
- 3D modeling of DeLaval products
- Design of interfaces
- Development of a mobile AR app
Solution:
CROC integrated AR markers into product catalogs of DeLaval, a high-tech dairy farm equipment manufacturer. Users can simply point their smartphone camera at these markers and watch a dynamic 3D model of a milking robot with a detailed visualization and technical process demonstration.
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