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Virtual Reality Center is CROC’s innovative business unit, which develops and implements application technology solutions for a variety of business tasks.
Sales
VR and AR technologies enable salespersons to deliver eye-catching product presentations and vividly demonstrate product benefits to potential buyers. Such a presentation format is ideal for selling real estate or products, whether sophisticated or not, including technology prototypes.

Information materials for customers

  • Powered by VR and AR technologies, interactive product models show all product advantages at work
  • Virtual configurators help demonstrate the entire range of products and customization opportunities

Sales Office

  • VR showrooms demonstrate photorealistic 3D simulations of real estate, whether construction is complete or in progress, as well as machinery models, and other products

Completed project

Goal:

Burj Khalifa virtual holographic model for real estate sales office.

Objectives:

  • Develop a 3D model of Burj Khalifa
  • Elaborate interaction and presentation scenarios
  • Adapt a model for presentation via a virtual holographic system
  • Design a presentation booth

Solution:

CROC developed an interactive 3D model of the skyscraper and surroundings so that people could get a bird’s-eye view of Burj Khalifa, evaluate the layout of some floors, and compare the skyscraper with other high buildings around the globe. In addition, the company created a dedicated demo booth with a holography table for visitors to examine the building model in a high level of detail.

Completed project

Goal:

DeLaval brand promotion.

Objectives:

  • 3D modeling of DeLaval products
  • Design of interfaces
  • Development of a mobile AR app

Solution:

CROC integrated AR markers into product catalogs of DeLaval, a high-tech dairy farm equipment manufacturer. Users can simply point their smartphone camera at these markers and watch a dynamic 3D model of a milking robot with a detailed visualization and technical process demonstration.