Virtual Reality Center is CROC’s innovative business unit, which develops and implements application technology solutions for a variety of business tasks.
VR and AR technologies add interactive experience to any artwork and expand the capabilities of any expo site. Moreover, the technology itself can be a handy tool for artists, architects and sculptors to implement their ideas.

Art objects

  • VR-ART: Bringing to life the most sophisticated artistic ideas, which cannot be implemented in reality

Museums in virtual reality

  • VR simulation of museum halls, full of showpieces almost identical to original exhibits, without the need to transport valuable works


  • Development of interactive quests in virtual reality in order to fully immerse visitors into any game ecosystem


  • Development of VR tools to plan archeological activities and reconstruct cultural heritage objects in virtual reality

Virtual exhibits and tours during excursions

  • VR and AR simulation of photorealistic exhibits for expositions
  • AR-based information support of expositions

Completed project

Alexey Kozyr’s Arctic Poppy Orangery


VR simulation of Alexey Kozyr’s Arctic Poppy Orangery for the Biennale of Contemporary Art.


  • Develop a photorealistic model of the artwork
  • Simulate the environment in virtual reality
  • Integrate the simulation into a CAVE system and virtual holography table


The Antarctic environment and Arctic Poppy Orangery (an orangery with blooming poppies) were simulated in a VR room, with an author’s model and several images being used for the project. During a virtual tour, visitors could feel as though they were actually in Antarctica and view an observation tower, greenhouse plants, and other objects. The art object simulation was completed within three weeks and was used during the Biennale of Contemporary Art Award Ceremony.

VR and AR are promising tools which can help increase the potential of any advertising media and attract an audience more effectively.

Content development

  • 3D videos and interactive apps to visually demonstrate benefits of goods or services
  • Branded mobile VR and AR apps


  • Shop-in-shop powered by VR or AR technology, without need for special goggles or other technical means
  • VR suites for events in order to revolutionize the environment and implement the most creative ideas

Completed project


DeLaval brand promotion.


  • 3D modeling of DeLaval products
  • Design of interfaces
  • Development of a mobile AR app


CROC integrated AR markers into product catalogs of DeLaval, a high-tech dairy farm equipment manufacturer. Users can simply point their smartphone camera at these markers and watch a dynamic 3D model of a milking robot with a detailed visualization and technical process demonstration.

VR and AR technologies improve design efficiency by excluding calculation errors and reducing costs and are thus a big help at any stage, from digital prototyping to production.

Design bureau

  • Design data visualization for a designer to work individually with complex assemblies, using VR goggles
  • Design data visualization from customer’s PLM and BIM systems for further display on screen
  • Design object visualization in 1:1 scale in CAVE systems (VR rooms) for design demonstration and testing

Decision centers

  • Visual presentation of engineering calculations, CAD data, and modeling results
  • Photorealistic object visualization


  • Visualization of BIM designs
  • Quick design visualization to evaluate construction progress based on photogrammetry results
  • Architectural visualization in VR systems which makes designs easy to see and examine

Special labs

  • Development of VR interfaces for software to be used in VR rooms, helmets and goggles
  • VR tools for research institutes

Completed project

Virtual prototyping system for an aircraft design bureau


Reduce time and cost of finished product ergonomics evaluation.


  • Integrate a CAVE system with customer’s CAD tools
  • Visualize aircraft fuselage and cabin in a natural size


The aircraft cabin was prototyped in 3D by means of a CAVE system integrated with a design engineer’s workstation, thus enabling engineers of the large aircraft design bureau to check prototype compliance.

VR and AR technologies enable salespersons to deliver eye-catching product presentations and vividly demonstrate product benefits to potential buyers. Such a presentation format is ideal for selling real estate or products, whether sophisticated or not, including technology prototypes.

Information materials for customers

  • Powered by VR and AR technologies, interactive product models show all product advantages at work
  • Virtual configurators help demonstrate the entire range of products and customization opportunities

Sales Office

  • VR showrooms demonstrate photorealistic 3D simulations of real estate, whether construction is complete or in progress, as well as machinery models, and other products

Completed project


Burj Khalifa virtual holographic model for real estate sales office.


  • Develop a 3D model of Burj Khalifa
  • Elaborate interaction and presentation scenarios
  • Adapt a model for presentation via a virtual holographic system
  • Design a presentation booth


CROC developed an interactive 3D model of the skyscraper and surroundings so that people could get a bird’s-eye view of Burj Khalifa, evaluate the layout of some floors, and compare the skyscraper with other high buildings around the globe. In addition, the company created a dedicated demo booth with a holography table for visitors to examine the building model in a high level of detail.

VR and AR technologies improve the efficiency of education and trainings via the visual presentation of training materials and creation of an interactive educational environment.

Training rooms

  • Development of educational content, which is based on training materials and displayed in VR and AR systems
  • Creation of VR tools and fully equipped training rooms for more in-depth education

Training and simulations

  • Training simulators in virtual reality for routine and emergency drills in any circumstances
  • Integration of VR systems into existing simulators and content display systems

Team briefing

  • Creation of systems for decision center personnel to plan collaboration during mass events and in case of emergency

Completed project

Data center maintenance simulator


Make data center maintenance staff better prepared for emergency.


  • Develop an interactive model of the data center
  • Integrate the data center simulation into a CAVE system
  • Implement a data center switchover to backup power line scenario
  • Testing and fine-tuning of simulator’s operational scenarios


To improve the efficiency of data center personnel, CROC developed an interactive simulator for practicing the switchover of the emergency data center to an independent power supply. Using technological flowcharts, CROC simulated all necessary indoor elements in 3D, created realistic lighting and sounds, implemented personnel action scenarios, and developed the system to evaluate personnel training results..